Your System Architect
Not Another Developer

I build intelligent automation systems that eliminate complexity and let you scale without friction.

Flagship Systems

Three complete system transformations that eliminated manual workflows, saved thousands of hours, and revolutionized entire industries.

E-Commerce Automation

FD Shirts

Fully Automated Clothing Brand Fulfillment

A complete end-to-end fulfillment system that transforms how fire departments manage their merchandise operations.

System Details

This is a fully automated clothing brand fulfillment service where all logistics are handled for the shop owner, essentially eliminating any manual workload they once had. What used to take 100 hours is now fully automated, with zero instances of error. The shop owner simply announces a drop and opens the store. The system handles inventory management, order processing, fulfillment coordination, shipping logistics, customer service, and financial reconciliation. Every aspect of the business that once required manual intervention—from processing orders to managing supplier relationships—now runs seamlessly in the background. This allows fire departments to focus on their core mission while generating revenue through branded merchandise without any operational overhead.

Fitness Technology

TrackTap

The First App for Experienced Lifters

Revolutionary fitness tracking designed specifically for serious athletes who know what they're doing in the gym.

System Details

TrackTap is the first app catered specifically for experienced lifters in the gym. Users create their own splits and exercise order—they're free to roam about the gym with their plan in their head, or reference a different workout of the same type. The platform provides key insights for hypertrophy, progressive overload, rest time, work time, total volume, and detailed comparisons of the same lift against other users. This creates a comprehensive database that gives individual users feedback on how they stack up against the community. Unlike other fitness apps that assume you need guidance, TrackTap respects that experienced lifters know their bodies and goals. It simply provides the intelligent tracking and analytics to optimize their performance, with advanced metrics that serious athletes actually care about. The social comparison feature creates a competitive environment where users can benchmark their progress against others performing similar routines, driving motivation and providing real-world context for their achievements.

Sports Compliance Platform

Verified Youth Lax

Eliminating Cheating in Youth Athletics

Advanced age verification system that ensures fair competition in high-stakes youth tournaments.

System Details

Verified Youth Lax solves the problem of cheating in high-stakes competitive tournaments for young athletes. For many of these kids, they work tirelessly to compete at their maximum capacity for a shot to make it to a great college. The old system made it easy for a parent to sign a player up for leagues their child was too old to play in, not giving other teams a fair shot. We solved this by creating a scan algorithm that processes birth certificates, checking for validity and age, and automates the entire intake process for new applicants. The result is a pool of players that have all been age-verified in the database. Previously, the limited resources for checking birth certificates used to take weeks and cost organizations thousands in salary. Now it all happens at the click of a button with cutting-edge technology. On top of the verification platform, we built a comprehensive UI for officials where they can create rosters near-instantly, assign them to events, create schedules for those events, and much more. Parents, players, coaches, event directors, and club directors all have their own use cases and dashboards to monitor what's important to them. This application effectively replaced 12 full-time salaried workers and runs for pennies a day, while ensuring complete fairness and transparency in youth athletics.

Built by Zack Hitchcock

I'm not a generalist. I work deep within niche verticals where workflow inefficiencies destroy scale. My work combines automation, analytics, and UX to create real systems change.

Every solution I build starts with understanding the specific friction points that slow your operation down. Then I architect intelligence that makes those problems disappear.

10+
Years building systems
50+
Businesses transformed
System Architecture
Process Automation
UX/UI Design
Performance Optimization

Built with Modern Stack

Next.js
Supabase
TS
TypeScript
🎨
Tailwind
🐘
PostgreSQL
Vercel

Reclaim Your Time.

Stop accepting operational friction as "just part of business." Let's architect a system that makes your workflows disappear.